ALL ABOUT " NICHE MARKETING " | NICHE MARKETING KYA HAI?

What is Niche marketing ?

💢 Niche marketing is a group of advertising strategy that focus on a unique target market. 

Instead of marketing to everyone they markets to one or few group -niche or demographic of potential customers who would benifits most from the products.

💢A niche market could stand apart from others because of :-

1) Geographical conditions 

2) Culture, religion 

3) Lifestyle

4) Features and needs

4) Method to addition and reduction of wants

💢The benifits of niche marketing is that that they are differentiate from other company as they are unique type of customer having a particular demands and are Differentiated with other customers and their needs.A particular brand appears to be unique having distinct customers.

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Examples of niche marketing :-

💢 INCREASE IN NUMBER OF CONSCIOUS CUSTOMERS 

🛑 A research said that more than 45% of the Americans are ready to change their eating habits to protect the environment proved in the survey by neilson. 

So a niche marketing brands should sell :-

1) Reusable straws

2) Reusable Tissue paper

3) Biodegradable tea cups 

4) Non plastic wrapper 

💢  PETS LOVERS 

🛑 More than a majority of people in the united states have a pet in their home said a leading survey agency.  They take care their pets as their own child. 

So the niche brands are selling :-

1) Merchandise for their beloved pets

2) Foods specially for pets

3) Dining sets for their pets

4) Home , Beds, Bathroom for pets. 

In above cases we clearly saw that a niche marketing is working with having a unique customers and earning plenty of revenue from this marketing. 

So These are the examples of niche marketing.

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